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}} "What Now" is a song recorded by Barbadian singer Rihanna for her seventh studio album, ''Unapologetic'' (2012). It was written by Olivia Waithe, Parker Ighile Ife Oladigbolu and Nathan Cassells alongside Rihanna, with production handled by Ighile and Cassells. A remix collection was released exclusively to Beatport on August 29, 2013 and later via iTunes, Amazon, and Google Play on September 17, 2013.〔(【引用サイトリンク】url=https://play.google.com/store/music/album/Rihanna_What_Now?id=B5dx5ggfkgy6l3duno73lqi43ja )〕 The single was serviced to US rhythmic radio on September 24, 2013, before impacting mainstream radio on October 1, 2013 as the fifth international single and sixth overall from ''Unapologetic''. Another remix collection was released to Beatport on October 29, 2013.〔 The song is a mid-tempo piano ballad which incorporates sounds which resemble "sonic bombs" during the chorus and "crashing" drums. "What Now" received generally positive reviews from music critics, with many calling it an emotional, stand-out song on the album and praising Rihanna's vocals. Following the release of ''Unapologetic'', "What Now" made appearances on various charts around the world. Following its release as a single, the song re-peaked in multiple territories, having it also reach new peaks at number 25 on the US ''Billboard'' Hot 100 and number 25 on the UK Singles Chart, while topping the US Hot Dance Club Songs chart and attaining a top three peak on the UK R&B Chart. The song's accompanying music video was directed by Jeff Nicholas, Jonathan Craven, and Darren Craig from Uprising Creativity. It portrays Rihanna having an "emotional breakdown" and performing exorcism-type dance moves. Critics complimented the video and compared it to Rihanna's 2008 video for the song "Disturbia". Rihanna promoted "What Now" on ''Alan Carr: Chatty Man'' and the song is included on the set list of her Diamonds World Tour (2013). British television network ITV used the song for their "Where Drama Lives" 2014 advertisement. == Production and release == Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording. On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012. On October 11, 2012, in one of her tweets revealed that the title of her new album is ''Unapologetic'' alongside with its cover. "What Now" was written by British singer-songwriter Livvi Franc together with Rihanna, Parker Ighile, Ife Oladigbolu and Nathan Cassells, while the production of the song was done by the latter three.〔 Ighile and Cassells recorded the music for the track in Metropolis Studios located in London, United Kingdom, and provided all of the instrumentation and programming.〔 Kuk Harrell provided the vocal production of the song and also recorded Rihanna's vocals together with Marcos Tovar at Westlake Recording Studios in Los Angeles, California. Blake Mares and Robert Cohen served as assistant vocal engineer of "What Now".〔 It was mixed by Phil Tan at Ninja Club Studios in Atlanta, Georgia with Daniela Rivera serving as assistant mixing engineer.〔 "What Now" was released as the sixth and final single from the album ''Unapologetic''. Ten remixes of the song were digitally released via Beatport on August 28, 2013 in the United States.〔 The same remixes, were also added on the iTunes Store on September 17.〔 "What Now" was serviced to rhythmic contemporary radio in the United States on September 24.〔 It was later sent to contemporary hit radio on October 1.〔 Via her Instagram account, Rihanna revealed the official artwork for the song on October 16. It features the singer dressed in black and "stares out with piercing eyes" while her name is written on chalkboard behind her. Jocelyn Vena of MTV News described Rihanna's style on the artwork as goth and noted that it is reminiscent of the behind-the-scenes shot she posted during filming the song's video. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「What Now (song)」の詳細全文を読む スポンサード リンク
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